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Saul held the position of Vice President of Creative at Y&R Mexico since November 2015 after 10 years living in Los Angeles, California.
Saúl is graduate with a BA in Advertising from UCIC in Puebla, Mexico, his native city. He began his professional career as a Copywriter at Nazca Saatchi & Saatchi Mexico. After that, he was Creative Director at JWT group in Mexico City, for the Ford and Nike brands, amongst others.
He was Creative Director in one of the most creative Hispanic agencies called Grupo Gallegos at Huntington Beach, California, working into brands such as Toma Leche (Got Milk?), Comcast, Energizer, Foster Farms, Mitsubishi, Toshiba LATAM, Alzheimer’s Association amongst others.
In 2014, he was in the top 5 of the creative most awarded internationally by the Hispanic market in the publication of Adictivo Magazine.
His creative work has been awarded at local and international festivals such as Cannes, The One show, Clio, London Festival, New York Festival, El Sol, USH, FIAP, HAPE, El Ojo de Iberoamérica, ADDY, The WAVE, Advertising Age, Effie EUA amongst others.
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