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With over 20 years in the industry, he maintains the curiosity and energy of his first day, constantly exploring new tools and approaches. For him, creativity is a way of life and a conviction that drives the transformation of ideas into reality. His work has been recognized at festivals such as Cannes Lions, D&AD, The Webby, The One Show, Clio, Effies, New York Festivals, El Ojo de Iberoamérica, San Sebastián, FIAP, Círculo Creativo México, and Círculo Creativo USA. As Chief Creative Officer of Y&R Mexico (2015), he led the agency to the country’s top five in just one year. In 2017, his team created three of the most viral campaigns for Special Olympics and Movistar, earning him the title of Best Creative in Mexico at El Ojo de Iberoamérica. A year later, Y&R was named Agency of the Year at the Círculo de Oro. A graduate in Advertising from UCIC, he began his career at Nazca Saatchi & Saatchi and JWT Mexico, working with brands such as Ford and Nike. Later, as Creative Director at Grupo Gallegos (now Gallegos United) in California, he developed campaigns for Got Milk?, Comcast, Energizer, and more, securing a place among the Top 5 Most Awarded Creatives in the U.S. Hispanic market, according to Adictivo Magazine. https://saulescobar.com/introduction-nueva daily 0.75 2025-04-21 https://images.squarespace-cdn.com/content/v1/56ec101db09f95da37e77918/1458317460088-Z27X14MAB5X7CAC0DBOG/SQS_DK_carlos_0226-e.jpg Introduction