Saul Escobar
Storytelling Creative
Screen Shot 2019-03-13 at 12.58.06 PM.png

Trends Lab

I collaborated as Director of Ideation at Trend Lab, a trend laboratory where, through Design Thinking methodologies and anthropological data, we identified market opportunities and delivered innovative ideas.
We developed projects in collaboration with the School of Arts at the UNAM, as well as for clients such as Levi’s, GNP Seguros, Uber, among others.

I collaborated as Director of Ideation at Trend Lab, a trend laboratory where, through Design Thinking methodologies and anthropological data, we identified market opportunities and delivered innovative ideas.
We developed projects in collaboration with the School of Arts at the National Autonomous University of Mexico, as well as for clients such as Levi’s, GNP Seguros, Uber, among others.

I am Partner and Chief Ideation Officer in Trends Lab, we detect what people do, not what people say. We find trends rooted in habits which mark patterns for the future. Detecting new habits means detecting new business opportunities. Creating new concepts and ideas based on such habits will give you and us a competitive edge.